Our Mission

Googivate.com was developed by Charles Sciascia, President & Founder of Webivate, Inc. and aPerfectIdea: For a Better America. The purpose of this site is to provide users with free video tutorials and how-to demonstrations of Google's products and services.

 

Website Philosophy

Google is our model for thinking in new ways because it is so singularly successful. Hitwise, which measures internet traffic, reported that Google had 71 percent share of searches in the United States and 87 percent in the United Kingdom in 2008. Which its acquisition of ad-servicing company DoubleClick in 2008, Google controlled 69 percent of online ad serving, according to attributor, and 24 percent of online ad revenue, according to IDC. In the U.K., Google’s ad revenue grew past the largest single commercial TV entity, ITV, in 2008, and it is next expected to surpass the revenue of all British national newspapers combined.

Google’s traffic in 2007 was up 22.4 percent in a year. Google no longer says how many servers its runs—estimates run into the millions—and it has stopped saying how many pages it monitors, but when it started in 1998, it indexed 26 million pages; by 2000, it tracked one billion; and in mid-2008 it said it followed one trillion web addresses. In 2007 and again in 2008, says the Millward Brown Brandz Top 100, Google was the number one brand in the world.

Google is the first post-media company. Unlike Yahoo, Google is not a portal. It is a network and a platform. Google thinks in distributed ways. It goes to the people. There are bits of Google spread all over the web. About a third of Google’s revenue—expected to total $20 billion in 2008—is earned not at Google.com but at sites all over the internet.

Google realizes that we are individuals who live in an almost infinite universe of small communities of interest, information, and geography. Google does not treat us as a mass. Google understands that the economy is made up of a mass of niches—that small is the new big. Google does not see itself as a product. It is a service, a platform, a means of enabling others that so far knows no limits.

-Jeff Jarvis / What Would Google Do?

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